Between the years of 2013 - 2015 I spent a lot of time developing my personal skills in the world of product design. I worked with a lot of startups in Toronto, Ontario.

I worked with the Shoebox team on a photo backup application, which lead to some interesting ux challenges around photo rediscovery. The Shoebox team found a huge increase in retention as they provided a way to rediscover old memories from backed up photos daily. As the product grew, so did the team, and the product is still successfully running and is profitable.


In 2013 I got my first "real" job as a product designer at a music messaging application called Rithm. The Rithm team took a chance on me and for that I am forever grateful. They helped me become a designer; I learned about what makes a team tick and how to work on and scale mobile applications.

Moreover, I developed my product intuition, improved my ui skillsets, built HTML5 card applets for Kik, an AngularJS web app for Rithm and grew to love making product decisions based on data and user feedback.


Around late 2013 I met up with 2 likeminded individuals in Toronto to form a company called Basmati Labs., which was later merged with Bunz.com. We worked on a project called Rice, a local bartering platform.

This experience helped me grow as a designer, and ask a lot of questions about myself and the product at hand.

When we merged with the Bunz team, the team grew from 3 to 6 and from 6 to 15 in 2017. If I can say one thing about the years between 2013-2016, it would be that they made me who I am today.