Co-founder // Lake
On a mission to help improve our generation’s financial wellbeing by offering smarter, cheaper, more personalized wealth management products.
Exploring the “DeFi” (decentralized finance) stack starting with AI-driven investment tools first. It may seem a bit contradictory at the beginning to be building DeFi (decentralized) with AI (typically blackbox) though do understand this is a journey.
We launched an open order book exchange called Lake Trade to learn more about user behaviour and build core pieces of the infrastructure for Lake Wealth; an AI-driven portfolio advisor/manager.
January 2018, Toronto, ON
Product Consultant // Paytm Canada
Helped Paytm Canada grow their user base month over month while setting up processes for team’s dynamic growth since August 2018 — from 50 employees to over 200.
Implemented a design system, hired designers, product managers, and marketers to scale up the brand in Canada.
Identified and improved key funnels in order to increase month over month retention and ensure users are not pushed into leaky buckets, such as improving the onboarding flow to better convert users, faster.
Lastly, I worked on user research to build out future product roadmaps based on pain points in North America and how to implement P2P + Merchant Payments as one product.
August 2018 - July 2019
Consulted with a number of startups including Hurrier (acquired), Shoelace, Shoebox, Shakepay, ThinkResearch, and a number of companies in Toronto. Collaborated with the team at Canada's largest tech conference as the design lead, worked with an advertising startup in Toronto to create a MVP of a responsive ad creation platform. Built a social rewards platform for highly engaged users from social media accounts.
2010 - 2018, Toronto // San Francisco
Chief Product Officer // Bunz.com
Bunz is a bartering platform / local marketplace. I lead the product decisions backed by great design, development and data. Designed end to end experiences for iOS, Android and Web, created and maintained an AngularJS 1.4 application (now on React/Redux).
I also helped grow the platform from 0 users to 500,000+ users in more than 250 cities worldwide, optimizing for core funnels such as posts created, increasing signups and growing month-over-month retention. Only designer on the team between 2014-2017.
Lead the creation of two products within Artifact Labs (Bunz and Shufl) and concepts for 6 other projects between a dating app, an app to help you monetize your skillsets, an app for travel, an ai assistant, a money tracking app and more.
Lastly I set up agile workflows with the development team, focused on growth via retention, managed and collaborated with the small dev team of 6 people. Helped raise a seed ($1MM) and series-a round ($3.5MM).
July 2014 - October 2017, Toronto, ON
Product // Shoebox App
Contract work for a photo backup and photo rediscovery platform. I helped the Shoebox team optimize their product for photo sharing, become profitable with 5B+ photos uploaded, 2MM+ users and a good amount of recurring yearly revenue.
At the end of 2017 and early 2018 I've been helping Shoebox with their AI play for a B2B offering.
Learn more about Shoebox and the work involved here.
It was supposed to be a 3 month contract but we worked together so well we kept at it for more than 5 years.
April 2014 - May 2019, Toronto, ON
Product Designer // Rithm Messaging Inc.
Worked on a now-out-of-business music sharing application which made it easy to share song snippets to your address book and social media. Did a lot of ux work with the team on Android / iOS, built HTML5 shared pages with drawn canvas json x/y coordinates. Created a fully-featured AngularJS 1.0 application working with the Rithm API, Soundcloud API. Built two Kik cards HTML5/JS apps to use within the Kik platform.
July 2013 - July 2015, Toronto, ON
Co-founder // Basmati Labs Inc.
Worked on an hyperlocal bartering app called Rice!
2013 - 2014, Toronto, ON
Oh my there's so much more i've done over the past few years such as working for (at the time) Canada's largest tech conference as the design lead, working with an advertising startup in Toronto to create a MVP of a responsive advertising platform, social rewarding platform and engine for rewarding highly engaged users from social media accounts.
2009 - 2016, Toronto, ON
Bachelor of Fine Arts, Major in Integrated Media // OCAD University
This is where I graduated from for my post secondary studies.
2009 - 2013