Rishabh Varshney
Design engineer. Product, code and the business model.
Revenue-driven design engineer.
Everything here sits on one column grid and an 8px rhythm. See for yourself, or sit back for the tour.
I’m Rishabh. For 12 years I’ve designed and built products where the interface and the business model are the same problem.
Proof, with context
- $200M+ARR at name hidden during my tenureCompany milestone
- 500k+Bunz users in 250+ citiesWhile I led product
- AcquiredBuy with Impact, by a top-10 bankCo-founder
- Late seed → BWrapbook while I was first design hireCompany stage
- 15 → 150+Paytm Canada team growthCompany context
- ~3%More Android posts after a flow redesignTwo-week comparison
Three products. The context, the call, the result.
Three recent products, shared one-to-one. One password opens all three.
The recent work is shared one-to-one.
Three products from the last few years, walked through in person instead of published. The password opens the case studies, screens and interactive studies, and the résumé too. No password? Ask and I’ll send it.
Meanwhile: earlier chapters, about.
One loop, run on purpose.
Six moves, from a 500k-user community to enterprise software at scale. The last one feeds the first.
- 01SignalFind where friction and revenue meet.
- 02DecideBet small before betting big.
- 03DesignDesign the system, not just the screen.
- 04BuildWrite the code so the intent survives.
- 05ShipActivation is part of the product.
- 06MeasureCount what changed. Then go again.
The calls behind the outcomes.
Five decisions, the context they were made in and what followed. Company milestones are labelled as such.
Showing 5 decisions
As the first design hire, build the design system and implement it myself.
I built the in-house system, wrote the frontend components in Ruby on Rails and hired the second designer.
Late seed → BCompany stage from my start (late seed) to my departure (Series B)
SystemsPut process in place before the team grows.
As Paytm launched in North America, I worked on consumer retention funnels and the processes behind them.
15 → 150+Local team size while I was there
GrowthTest demand on Instagram before writing any code.
We validated concepts with small campaigns first, then built the mobile-first product.
~$6Historical acquisition cost per signup. Later acquired by a top-10 bank.
RevenueSimplify the Android create-post flow, then measure it.
Two weeks before and two weeks after the redesign, counted the same way.
8,247 → 8,476Posts, about 3% more in the comparison
GrowthBuild discovery around the city, not just the listing.
Research-led search categories, city discovery and distance filtering for a trading community.
500k+Users across 250+ cities, 23% monthly active
Growth7 more calls from recent work open with the password. Unlock the work to read them.
Twelve years, mapped.
Product lead, founder, first design hire, senior designer. Each bar ends in what it’s known for.
- BunzChief Product OfficerJul 2014 – Oct 2017500k+ users
- ConsultingProduct designOct 2017 – Aug 2018Hurrier, Paytm and others
- Buy with ImpactCo-founderDec 2017 – Apr 2020Acquired by a top-10 bank
- Paytm CanadaProduct + Design LeadAug 2018 – Dec 2019Team 15 → 150+
- WrapbookFirst design hireJun 2020 – Jun 2021Late seed → Series B
- name hiddenSenior Product DesignerSep 2022 – Apr 2026$200M+ company ARR