Design
Give people a clear next step.
I start by understanding the work people need to do, then organise the information and controls around it.
Designing and building since 2014.
- Years building
- 12Since Bunz, July 2014
- Roles held
- 6From CPO to first design hire
- Acquired
- 1Buy with Impact, by a top-10 bank
- Tools I use
- End to endFigma, React / Next.js, Vue / Nuxt, TypeScript, PostgreSQL and Ruby on Rails
I’m a design engineer in Toronto. I like spending time with the people doing the work, then building something they can try. That might start in Figma or go straight into code.
I care about the small interaction details as much as how a product earns its keep. Healthcare, climate and finance have kept drawing me back because there’s so much complicated work to make easier.
I led product at Bunz, co-founded Buy with Impact (acquired by a top-10 bank) and was Wrapbook’s first design hire. At name hidden, I designed production tools and later led enterprise product. The company passed $200M ARR during my time there.
The résumé, shared one-to-one
Engineering
Work through the details in code.
I prototype and write production code alongside engineers. That lets us resolve interaction details in the product itself.
Business
Check whether the product is working.
I look at activation, retention and recurring revenue to understand whether people find the product useful enough to keep using and paying for.
From the sketchbook.
Explorations published on Dribbble, from fintech wallets to carbon auctions.
Twelve years, mapped.
My roles and the company milestones during each period.
- BunzChief Product OfficerJul 2014 – Oct 2017500k+ users
- ConsultingProduct designOct 2017 – Aug 2018Hurrier, Paytm and others
- Buy with ImpactCo-founderDec 2017 – Apr 2020Acquired by a top-10 bank
- Paytm CanadaProduct + Design LeadAug 2018 – Dec 2019Team 15 → 150+
- WrapbookFirst design hireJun 2020 – Jun 2021Late seed → Series B
- name hiddenSenior Product DesignerSep 2022 – Apr 2026$200M+ company ARR
Experience.
name hidden
Senior Product Designer
Designed in-browser production tools and the workflow data that automated them, then billing and growth; led enterprise product in the final year. Worked from discovery through execution as the company exceeded $200M ARR.
Wrapbook
Senior Product Designer · first design hire
Built the in-house design system, implemented frontend components in Ruby on Rails, and hired the second product designer. Joined at late seed; the company reached Series B by departure.
Buy with Impact
Co-founder · acquired
Designed and built mobile-first climate-fintech experiments around merchant-funded rewards. Buy with Impact was acquired by a top-10 bank.
Paytm Canada
Product + Design Lead
Helped launch Paytm in North America, improving consumer retention funnels and building processes as the local team grew from 15 to more than 150.
Independent consulting
Product design
Helped Toronto teams launch and scale products, including Hurrier, Akira, Shoebox, ThinkResearch and Paytm.
Bunz
Chief Product Officer
Led a team of four developers, two QA specialists and another designer. The consumer product grew to more than 500,000 users across over 250 cities.
2013
OCAD University
BFA in Integrated Media